Autos: Length, Luxury, Power

The 1966 cars go on sale in the nation's showrooms this week and next, and the emphasis is on greater length, luxury, power. Gone in '66 are the vestiges of the stripped-down, utilitarian look, though the new models seem safer and more efficient than any of their predecessors. Aiming for a fifth straight year of increased sales, Detroit has concluded that Americans—richer and more style-conscious than ever—want fancier cars.

Small Cars Bigger. Changed most are the small cars, which continue to grow bigger. The new compacts are longer than many standard-sized cars...

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