World Trade: Global Yellow Pages

Looking for a mica miner in the Malagasy Republic? Need to find a chemical plant in Czechoslovakia? Like to buy a typewriter in Thailand? Anyone can find these three—and 2,900 other categories of business in 136 countries—by thumbing through a new kind of directory called the International Yellow Pages. Conceived by Robert A. Nellson, 50, a Rochester, N.Y., advertising executive, International Yellow Pages has gone through two editions since it was first published in 1963. A new and bigger third edition is now being prepared; it will contain 540,000 listings (including country, town, street address and telephone number), go...

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