Corporations: Swinging Polaroid

The extraordinary success of the Polaroid Corp. has been achieved in the face of the fact that its picture-in-a-moment cameras long cost more than $100, well above what most Americans want to pay for a camera. In March, Polaroid moved below $100 for the first time by introducing two color cameras listing at $59.95 and $89.95. This week the company makes a strong bid for the 70% of Americans who buy even cheaper cameras by bringing out its first low-priced model: the black-and-white $19.95 Swinger.

Gone in a Weekend. The Swinger arrives on...

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