A little-known Manhattan Company named Lippincott & Margulies, Inc. was hired by the Government last week for what seems an impossible task: putting a friendlier face on the Internal Revenue Service. At first L. & M. will simplify the tax forms, rewrite the IRS's standard letters and redesign its office signsbut after that, almost anything can happen. Turned free, L. & M. might design a new shade of ink for tax bills (Affluence Green? Bankrupt Red?), or tell the IRS to change its name to something like Friendly Funding, Inc.
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