Corporations: The Turnaround Boys

A little-known Manhattan Company named Lippincott & Margulies, Inc. was hired by the Government last week for what seems an impossible task: putting a friendlier face on the Internal Revenue Service. At first L. & M. will simplify the tax forms, rewrite the IRS's standard letters and redesign its office signs—but after that, almost anything can happen. Turned free, L. & M. might design a new shade of ink for tax bills (Affluence Green? Bankrupt Red?), or tell the IRS to change its name to something like Friendly Funding, Inc.

For similar...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!