Fads: So Go!

The latest joke craze is inventing names for imaginary discothèques. Thus, they dance the real Watusi at the Belgian Congo-Go, do the monkey at the Malay Archipelago-Go. There's a Santo Domingo-Go, a San Diego-Go, and a Pago Pago-Go. Paris's Left Bank has a new fruggery called the Vincent Van Gogh-Gogh (it's just across the street from the more famous Deux Magots-Go). Duke Ellington's new place is called the Mood Indigo-Go, and the squares out in Pasadena are in waltz time at the Long, Long Ago-Go. But the most popular of all is a Jewish discothèque in The Bronx called the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!