Beauty: The Big Fade

U.S. women have acquired a new face. It is the pale pale look. And in the look, the eye is the thing.

Almost unnoticeably, other features have been fading. First to go was the vivid mouth. By 1961 beige lipsticks, or maybe the faintest pink or tangerine, were de rigueur. Next, bright rouge was replaced by the merest tint of color brushed on the cheekbone to accent the eye. Now eyebrows have to go. Cosmeticians have decided they are merely distracting. Short of shaving them off (shaved brows sometimes won't grow back), the experts are advocating any camouflage method: bleaching,...

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