Entertainment: The King of Intermissions

Munching, crunching and chewing away, through love scenes, naval battles and death on the barroom floor—that is the way California Entrepreneur Eugene Victor Klein likes to see his customers behave. Klein, 44, is chairman, president (salary: $156,000 a year) and chief stockholder of National General Corp., the second largest U.S theater chain.* By catering to and encouraging the moviegoers' need to nibble on popcorn, candy and anything else he can sell them in his 220 theaters, Klein in four years has brought National General from a $6,700,000 loss to a $3,030,000...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!