U.S. farm-equipment makers, who for years have concentrated on building up a $700 million market in agricultural tractors, have found another $100 mil lion business right in the backyard of thousands of U.S. homeowners. With increasingly bigger homesites and more money in the family budget, the small garden or utility tractor, long mostly a toy for the wealthy, has become an all-round bestseller in suburbia and exurbia. Only six years ago, garden-tractor sales were a bare 27,000 throughout the U.S.; this year the industry expects them to top 180,000.
The versatile...
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