Merchandising: The Bond Market

James Bond has broken up some ambitious conspiracies in his time, but none quite so devilishly capable of realization as the one he is involved in right now. As a man of action and the good life, the dashing secret agent created by Ian Fleming has grown so popular, through twelve books and three movies, that entrepreneurs in some 70 countries are moving in to make a profit on his reputation.

From London to Los Angeles, everything from suits and trenchcoats to cuff links and toiletries is going on sale under the James...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!