Oil: Prize Union

For more than a year, Chicago's Pure Oil Co. has been much like the princess of a Norwegian fairy tale: sitting on top of a hill of glass, she watched as a host of suitors tried to negotiate the slippery slope to win her hand. Pure would welcome a corporate marriage, all right: although its sales in the past ten years have risen 64% , to $630 million, gas wars and short supplies of Pure-produced crude have cut earnings to a disappointingly steady $30 million. Plenty of wooers have tried the hill but slipped on Pure's fussy terms: Atlantic...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!