Show Business: Phi Beta Football

Cleveland's Frank Ryan faded, stood up in the slot, and looked for his receiver, Gary Collins. Firing a waist-high bullet pass, he hit Collins in the end zone. This was the first touchdown in last week's National Football League championship between the Cleveland Browns and the Baltimore Colts (see SPORT). Almost half the people in the U.S. saw the play, some 80 million of them on CBS television, and the TV viewers got a bonus dividend that the people in the stadium could not have. Instantly after the touchdown was scored, the same play appeared again on their TV screens; but...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!