World Trade: A Taste for Yankee Food

Who would have thought that canned minestrone could be sold to the Italians, instant tortilla meal to the Guatemalans, ready-to-serve treacle pudding to the British, or any culinary quickie to the French? The Americans, naturally—and U.S. food processors have done all that with remarkable success. Around the world, but especially in Western Europe, they are finding a ready market for foods processed the American way, whether they be canned, concentrated, dehydrated, frozen, precooked or ready-mixed. Last year U.S. food companies did a $3.7 billion business in foods processed abroad, and this...

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