ONCE in a while, all pollsters should take the kind of beating we took in the primaries, just to maintain equilibrium," says Don Muchmore, board chairman of Opinion Research of California, one of the many polling firms that came a cropper in one or more of this year's presidential primaries.
Looking toward November, the pollsters are unanimous in showing Lyndon Johnson far ahead of Barry Goldwater. But they are nonetheless nervous, partly because of their primary experiences and partly because they just don't like what they see in their statistics. Explains Dr. Peter...
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