U.S. Business: Bringing Home the Duck

Soaring sales and earnings usually inspire businessmen to spend more money promoting their products. Since business is at its best in many years, the spenders are breaking all records. Advertising expenditures in 1963 rose 6% to reach $13.1 billion—the first jump beyond $13 billion. Advertising Age, the journal of the ad world, announced last week that the 100 leading national advertisers alone spent a record $3.17 billion on ads and sales promotion, up 10.5% from the previous year. Procter & Gamble, the nation's largest soapmaker, pulled ahead of General Motors to become the...

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