Churches: The Money Raisers

Where once they had only to pass a plate among Sunday attenders, churches nowadays raise money in ways that range from bingo to bonds. Fund raising brings up questions of taste, discretion, prudence and donor psychology that stir heated debates across the land. TIME correspondents, sampling opinion among churchgoers and ministers last week, found that the "crasser" gimmicks of fund raising are giving way, but only slowly, to various forms of direct donation.

Bingo King Co., Inc., of Denver, reportedly the biggest maker of bingo equipment, says that business is better than ever before....

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