Nineteen airlines fly the North Atlantic and strive to seem different -though their planes are much the same and they charge fares, fly schedules and serve meals that are of agreed-upon similarity. To provide the margin that makes a customer prefer one to another, the airlines labor over service, atmosphere and safety performance. More and more, their admen also stress national characteristics—U.S. flying experience, French cooking, British reliability. Since the majority of transatlantic customers are American, most of the foreign lines try to appeal to their old-country loyalties. With two of...
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