Britain: Rover All Over

As London's motor show opened last week, the crowds clustered around a car that the Times of London called "the undisputed star of the show." It was not so radical looking—except for the name it bore. The Rover 2000 is a daring gamble by one of Britain's oldest and most conservative automakers.

Engineer's Company. So Italianate are the new Rover lines that test cars ran for months on the Continent with out anyone's ever suspecting that they were in fact new Rovers. Past Rover styling had been so stodgy that it appealed mostly to old ladies and to the slower-moving...

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