Investment: Welcome Invaders

Though the world's most highly touted growth area is Europe's Common Market, foreign businessmen are increasingly aware that the U.S. itself—a thriving common market of 50 states—is rich in investment opportunities. The foreign investors are buying into U.S. firms, setting up U.S. subsidiaries and joining with U.S. companies in new ventures at such a pace that they have doubled their direct investments in the U.S. (to $7.8 billion) since 1950. Despite the chauvinistic French cry that Americans are moving in and taking over Europe's business, total private European investment of all...

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