Corporations: The Sign of the Dog

The 1964-65 New York World's Fair has its own official symbol—a rather dated-looking Unisphere ringed by satellites—but a good many of its expected 75 million visitors may go away instead remembering a dog sign. The dog is the familiar leaping greyhound of the Greyhound Corp., which will be sole operator of the fair's tours, information booths and sightseeing cars. Greyhound intends to impress its name and symbol as indelibly as possible. "From the time you enter that fair until the time you leave," warns Chairman Frederick W. Ackerman, 68, "you're going to be looking at Greyhound." Identification means so...