U.S. Business: One Way to Do It

Though electronics companies frequently start with little more than an idea and a basement workshop, Scientific-Atlanta's beginnings were inauspicious even by those standards. Founded in 1951 by six Georgia Tech staffers to produce some items developed in Tech's labs, it began with an initial capital of $600 and a corner in an Atlanta air-conditioning warehouse. Its founders were so unwilling to chance their futures that they kept their teaching jobs, hired as general manager a Union Carbide physicist named Glen P. Robinson Jr. Robinson worked the first year without salary, and the company lost $4,000 on its first job. When five...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!