Show Business: Old Ironclads

Designing to appeal most to the most, NBC has discovered a somewhat ultimate weapon. Ram a Hollywood movie into prime time; fire one, fire two, and pom—the nearest enemy network goes down without a bubble.

CBS, for example, has been cruising along in the early part of Monday evenings, comfortably ahead of all opposition with To Tell the Truth, I've Got a Secret, The Lucy Show and The Danny Thomas Show. NBC was running a poor third with It's a Man's World and Saints and Sinners. It was TV show against TV show, and CBS...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!