The twelve-cylinder excitement in the voices of Detroit's automakers was un mistakable. American Motors President Roy Abernethy predicted "a whale of a good quarter." Visiting Washington, D.C., G.M. Vice President and Chevrolet General Manager Semon E. Knudsen described sales so far in 1963 as nothing less than "a boom." predicted that the year would turn out to be Chevy's greatest. In Los Angeles, Ford Vice President Lee A. Iacocca anticipated that the boom would last not one year but five, heralded the beginning of "one of the most exciting eras in the history of the automobile industry."
The enthusiasm was based...
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