Industry: Thundering Trucks

The boom in sales of 1963 model cars has been noted and acclaimed for its major effect on the U.S. economy. But relatively little notice has been paid to an even more impressive performance in the truck industry. In 1962 truck sales in the U.S. hit 1,030,000 units—the highest since Korean war scare buying pushed 1950 to a record—and orders are coming in so fast that 1963 promises to be even better. Times are so good that not one of the nation's 23 truck manufacturers failed to show a profit last year.

Truck sales have received their biggest boost from...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!