Marketing & Selling: The Strike's Impact

MARKETING & SELLING

The strikes that have halted newspapers in New York and Cleveland for two months have done far more than deprive 6,300,000 readers of their news. They have demonstrated as never before the impact on a city's economic structure that can follow the stemming of a flow of information and advertising that businessmen and their customers usually take for granted. The absence of the newspapers has created an artificial recession that has spread through many areas of economic life, from the big stores to the struggling entrepreneur who usually benefits from his satellite relation to the big advertisers.

Predictably, the...

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