In a free economy, profit has always been the essential measure of business success. Lately, U.S. business has been finding it harder and harder to keep its profits up, and rare indeed is the firm that can boast of raising its profits faster than its sales. Last week, reporting the largest sales and earnings ever made by a corporation, General Motors astounded the business world with its profits increase. While its sales climbed a respectable 28% over 1961 to $14.6 billion, its earnings rose an extraordinary 63%, to $1.459 billion. The question...
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