Retailing: Stamps & More Stamps

It was bound to come. Trading stamps have become a way of life for so many U.S. housewives that the stamp people claim that 90% of American homes are saving up for "free" gifts. It is a rare grocer who can afford not to give out stamps with purchases. Nonetheless, Minneapolis Businessman Curtis L. Carlson was nagged by the fact that present trading-stamp plans develop "store loyalty" but do nothing for "product loyalty." Carlson, 48, who built Gold Bond into one of the nation's leading trading stamps, had just the solution: let the manufacturers give away stamps too, so...

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