Retailing: Stamps & More Stamps

It was bound to come. Trading stamps have become a way of life for so many U.S. housewives that the stamp people claim that 90% of American homes are saving up for "free" gifts. It is a rare grocer who can afford not to give out stamps with purchases. Nonetheless, Minneapolis Businessman Curtis L. Carlson was nagged by the fact that present trading-stamp plans develop "store loyalty" but do nothing for "product loyalty." Carlson, 48, who built Gold Bond into one of the nation's leading trading stamps, had just the solution: let the manufacturers give away stamps too, so...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!