Britain: Tea & Twist

There seems to be a limit to how much tea even an Englishman can drink. Since 1958. per capita consumption of tea in Britain has stuck stubbornly at 10.2 lbs. a year per man, woman and mewling babe. To many a British tea merchant this seems disquieting indeed. But not to London's Brooke Bond & Co., Ltd., which for nearly a decade has been capturing an additional 2% of Britain's total tea sales from its competitors each year. Today, with 33% of the market, Brooke Bond is Britain's—and the world's—largest tea company.

In a land where brewing a cuppa is almost...

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