Movies: Guess Who Needs It

One night a couple of years ago, when the candy-butcher hero of Gypsy appeared on stage, a man in the audience said to the adman sitting next to him: "Hey, you're missing the boat here. That guy ought to be a Butterfinger salesman." Since the first man was sales director of the company that makes Butterfingers, the adman was on the phone next morning to Warner Bros, offering to spend $3,000,000 on a promotional campaign if Warner would plug Butterfingers in the movie version of Gypsy. Now, in the wide-screen Gypsy, Candy...

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