The Press: Losing Ground

"Who needs the National Observer?" asked the National Observer in an ad that answered its own question: "Affluent and influential people" who need color television sets, cars, European vacations and a new kitchen stove.

Judging from the contents of last week's issue, that answer is incomplete.

Presumably, the Observer is also needed by people who want a history of golf, pictures of a tame owl and a two-ton ball of twine, old Roman verse (a stanza from Lucilius), and a Page One story about Chinese cookery in London.

Unfortunately for the Observer, there do not seem to be many such readers around. Approaching its...

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