Corporations: Something Like Mom's

Fresh out of the University of Pennsylvania's Wharton business school in 1923, young Vernon Stouffer decided to invest his talents in a highly unlikely place—his mother's kitchen. Her Dutch apple pies had made the family's snack bar the most popular one in Cleveland. "The possibility of a chain of restaurants serving food with fresh homelike flavor appealed to me," remembers Stouffer (rhymes with show fur).

The idea has so appealed to U.S. diners that Vernon Stouffer now rules an efficient chain of 37 restaurants in eleven states that along with a fast-expanding frozen-food business rang up sales of $51 million...

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