Television: On the Cob

The pone is the lowest form of humor.

But in five short weeks, country corn sent CBS's The Beverly Hillbillies to the top of Old Smoky in Nielsen ratings. Its climb was one of the swiftest in the history of television. Scheduled opposite the supposedly invincible Perry Como, it shot him daid.

Plow Tomorrow. Como tumbled before a program that is dedicated to finding out how many times the same joke can be repeated. Mountaineer Jed Clampett and his family, worth $25 million because oil was found in their swamp back in the Ozarks,...

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