Advertising: The Mammoth Mirror

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Nothing except the Mint can make money without advertising.

—Thomas Babington Macaulay

"Madison Avenue," the all-purpose handle for the advertising business, is a street named Desire that starts in Manhattan and wends into every household in the land. Americans are seeing more advertisements now—an average of 1,600 per person per day—and whether they are enjoying them less is a matter of argument. But the inescapable fact is that the pleas and promises of Madison Avenue dance before the eyes of the ordinary American whenever he reads, rides, watches television, strolls down...

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