The Press: Odd Man Out

One of the lesser benefits of the protracted Minneapolis newspaper strike last spring (TIME, June 15) was the birth of a third paper, the Daily Herald. Hastily flung together by Maurice McCaffrey, a Minneapolis adman, the error-prone and amateurish Herald rose to a circulation of 140,000 simply because news-famished Minneapolitans would buy anything. But when the city's two dailies resumed publication last July, Herald circulation fell with a sickening thump. Last week McCaffrey's Herald, anemic and skinny, gave up the ghost.

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