FEW facets of U.S. life have been debated more aggressively in recent years than the phenomenon that has come to be called "Madison Avenue.'' Advertising has been condemned by misguided critics, overblown by some nervous defenders, and reflected in a cracked mirror by Hollywood. This week. TIME'S editors, in a definitive story followed by two pages of personality sketches of the twelve men on the cover, take a steady measure of Madison Avenue.
Producing the story, on which work began last July, was mainly the task of Senior Editor Robert C. Christopher. Writer Marshall...
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