The Marketplace: The Big, Economy-Size Package

Someone was in the kitchen with Dinah—and Mary and Polly and all other housewives last week. It was President John Fitzgerald Kennedy, and like the song says, he was strummin' on the ol' banjo. The lyrics had a certain down-to-earth reality, but the tune—well, it was the kind usually played on that big organ at convention time. Phrased as a message to Congress, Kennedy catalogued all the complaints about modern life he could think of and then promised to fix them all up in a brave new world of his own.

"Many of...

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