Corporations: A Bead on Excellence

More than most youthful industries, the burgeoning U.S. computer business is dominated by giants—IBM, Philco, Sperry Rand. A notable exception is an aggressive young Minneapolis firm with the electronic-era name of Control Data. In four years, Control Data has risen from the brink of financial ruin to such strength that on occasion it can even push the big boys around. The formula, explains professorial William C. Norris, Control Data's 50-year-old president, is disarmingly simple: "Aim for a piece of the market and then do a better job than anyone else."

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