BOOM IN SPEECHMAKING
ONE of the biggest booms in the nation comes from all those businessmen who are getting up to speak. Many an executive is as talky as a circus barker, while his corporation spends huge sums for scriptwriters and speech courses (typical price: $400 for a ten-day session at U.C.L.A.). This year 50,000 bright young men from General Motors, RCA, Coca-Cola and other corporations will enroll in Dale Carnegie speech schools, where they hope to learn how to win sales and influence customers. More important, most businessmen know that they must...
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