Britain: To Halt the Retreat

"A hundred years ago, trade followed the gunboat. Now it follows the text book and the teacher. Instead of realiz ing this, so many publishers go in for an orgy of putrid books."

Such scornful sentiments have helped to make shaggy, unorthodox Robert Maxwell, 43, Britain's most unpopular publisher — among other publishers. By acting on his beliefs, Maxwell has not only become a multimillionaire, but also in 15 years has lifted his Pergamon Press Ltd. from obscurity to No. 1 rank as a publisher of scientific and technical books (600 last...

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