Tobacco: Where There's Smoke There's a Filter

Considering the bewildering array of new cigarettes, smokers may well find it easier to fight than switch. As tobacco companies jockey for bigger shares of a market that, despite the health scares, is stronger than ever, the industry has erupted in what it mildly calls "brand proliferation."

Most of the smoke is coming from filters. With only a small part of the market a decade ago, filters have been unintentionally blessed by the health-hazard debate, now account for 65% of the industry's $7 billion annual sales. Challenging the leader, R. J. Reynolds Tobacco...

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