Corporations: Hearts & Darts For Far-Aparts

"Burp," says the Thanksgiving Day greeting card which, with more truth than tradition in it shows Pilgrims and Indians finishing off their first feast together. "Make this a real Puritan Thanksgiving," says another. "Don't eat your turkey without dressing." With such cards for holidays and for just about any other occasion as well, Cleveland's American Greetings Corp. is the fastest-growing company in the U.S.'s $800 million-a-year greeting-card industry. The trade's five biggest companies—Hallmark, American Greetings, Gibson, Norcross and Rust Craft—have a steady annual increase in sales. American Greetings alone is growing...

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