West Germany: The Egg Man

Price wars are a way of life for Fritz-Karl Schulte, 40, a leader among the restless breed of West German entrepreneurs who have cut consumer costs by introducing modern production and merchandising methods. One of the first things he did when he took over his father's struggling knitting mill in 1956 was to begin selling seamless nylon stockings in supermarkets for 750 a pair−half the standard price. Today, every other pair of women's hosiery sold in West Germany is made by his firm, Schulte & Dieckhoff, whose sales have increased twentyfold in...

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