Corporations: Telling the World About Breakfast

What do Cornfucius say?

Man with broken leg make no complaints.

No complaints?

Can't kick.

This joke, which may be just about right for an eight-year-old, is one of many similar "Cornfucius" gags that will soon assault U.S. households. It is part of a radio ad campaign launched this week by the Kellogg Co. of Battle Creek, Mich., a firm that enjoys feeding the nation corn through its eyes and ears as well as through its esophagus. Kellogg is the world's largest maker of ready-to-eat cereals, and its 25 plants, serving 150 countries, turn out the equivalent of 9 billion bowls of cereal...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!