Competition in the rent-a-car business has turned into a wide-open melee aimed at knocking Hertz out of the driver's seat. Avis ads try to make a virtue out of running a poor second ("We try harder"). Third-place National Car Rental advertises somewhat ruefully that no one has to wait in line for one of its cars. And across the U.S., dozens of rental firms are offering cut-rate charges, hoping to sting giant Hertz, which does nearly a third of all car renting.
Hertz has counterattacked its two big competitors by offering $50 in credit...
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