Show Business: The Reason-Why Man

Fred W. Friendly, begetter and producer of CBS Reports, likes to call his colleagues "the band of brothers." What the brethren call him ranges from "brilliant slob" to "self-promoting megalomaniac." Nice friendly place, CBS. Last week Fred Friendly was appointed president of CBS News, succeeding Richard Salant, who was elevated to No. 3 position in the Columbia Broadcasting System, below President Frank Stanton and Chairman William Paley.

A homely, rangy fellow who tosses around in his chair as if it were stuffed with thumbtacks, Friendly stews, fusses and frets over everything he does....

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