Industry: The Packaging War

The man who finally builds a better mouse trap (see MODERN LIVING) had better be ready to pack it in polyethylene, coat it with form-fitting plastic, ship it off in a fiber can, cram it into a tube or sell it in a tab-opening bottle. Otherwise, the world will no longer beat a path to his door. Attention-getting packaging is the U.S. businessman's new preoccupation. Last week in Chicago the American Management Association's 32nd annual packaging exposition drew 440 exhibitors and 35,000 visitors—triple the attendance of four years ago—to pay homage before piles of glittering containers and gargoylish machines...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!