Television: For Unsleepy People

The giant minds of the television industry took thought. Time-wise, there was one big gap: from 3 a.m. to 6 a.m. the nation's screens were pitch grey. Manhattan's station WCBS-TV, the biggest single moneymaker in the country, took the problem in hand, ran it up a couple of flagpoles, and brought back an old glory of a solution: the Late Late Late Late Show.

WCBS-TV's decision was reached only after extensive research proved that there was actually an audience potential. The New York Transit Authority reported that nearly 250,000 people pass through the New York subway system between 3 and...

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