Youth: What's Your Stuff?

To the grey-flannel dismay of advertisers everywhere, thousands of teenagers, are lining up across country to buy a product with almost no value of any kind except for laughs. Its name: Greasy Kid Stuff.

Taking off from the Vitalis TV commercial (says Bart Starr, root-deep in Vitalis. to the oily-headed locker-room amateur beside him: "Say, you still using that greasy kid stuff?"). Greasy Kid Stuff was invented last summer as a gag. Its college-boy creators. Bill Cole and Larry Frohman, each invested $50, mixed up a batch of mineral oil and lanolin in...