Endowment: Ford Showroom

Since 1960, the Ford Foundation has seeded 37 U.S. colleges and universities with $127.5 million in matching grants aimed at prodding their friends to kick in even more. Last week the Ford family of fine universities rose by two with the addition of Brandeis ($6,500,000)* and Southern California ($6,000,000).— Each school gets an immediate Ford payment. To get the rest, each must in three years raise $3 for $1 of Ford cash.

> Brandeis. the nation's first Jewish-sponsored nonsectarian liberal arts uni versity, has in only 14 years created a major U.S. campus in Waltham, Mass. Now...

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