The Persuaders
Sir:
As a copywriter may I thank you for your article on advertising, "The Visible Persuaders" [Oct. 12]. For ten years my family and relatives have been wondering what the hell I'm up to.
BOB DOOLITTLE New York City
Sir:
Penetrating, valid and well written.
DAVID OGILVY Chairman
Ogilvy, Benson & Mather Inc. New York City
Sir:
You refer to research as the "occult art of head-candling." This statement does not make it any easier to win acceptance among client and agency executives for a fact-based method of carrying on work long since accepted...
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