Letters: Oct. 19, 1962

The Persuaders

Sir:

As a copywriter may I thank you for your article on advertising, "The Visible Persuaders" [Oct. 12]. For ten years my family and relatives have been wondering what the hell I'm up to.

BOB DOOLITTLE New York City

Sir:

Penetrating, valid and well written.

DAVID OGILVY Chairman

Ogilvy, Benson & Mather Inc. New York City

Sir:

You refer to research as the "occult art of head-candling." This statement does not make it any easier to win acceptance among client and agency executives for a fact-based method of carrying on work long since accepted...

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