Business: 1961-Model Preview

The big shift of U.S. car buyers to compacts—which last week accounted for 27.9% of auto sales—has forced Detroit to completely realign its 1961 new-model plans. The result will be a major series of body-styling and engine changes to meet the public's demand for economy in size and performance. Not only will there be more—and bigger—compacts, but standard-size cars will come smaller.

The big Fords will be cut in overall length. While trimming its standard cars, and increasing the horsepower in its bigger-sized compact Comet, Ford is also heading into even smaller areas....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!